mercoledì 30 marzo 2011

What An Executive Blog Editor Needs to Know



Posted on chrisbrogan.com





I have a list of URLs for projects that I would love to do, if I had nothing better to do. All of these projects are content marketing related. In some cases, I want to write about something like business travel. In other cases, I want to write product reviews.








In all cases, these are commercial ventures, and have a revenue plan as well as a larger business goal in mind.
The thing is, I have no time to run any of these projects. None. I’m working over 80 hours a week, and these will require more attention than I can give them.
The problem gave me something to consider: what I’d want (and by extension, what I feel other people would want) in an executive editor for a blog. In this case, I’m thinking about retail or B2C or the consumer-facting.






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